Malabar Gold Fights Back After Influencer Row

• Jewelry giant Malabar Gold & Diamonds faced intense social media backlash over a past collaboration with a Pakistani influencer.
• The company swiftly terminated the association, citing a lack of awareness regarding the influencer’s political views.
• In a message to its 27,500 employees, management reaffirmed its core values and commitment to the brand’s integrity.
• Malabar Gold is now pursuing legal action against individuals and groups spreading defamatory content online.

Malabar Gold & Diamonds Addresses Social Media Firestorm

Leading jewelry retailer Malabar Gold & Diamonds found itself at the center of a digital storm, facing boycott calls across social media platforms. The controversy erupted from a past marketing engagement with a Pakistani influencer whose political statements sparked outrage among online users, leading to a severe backlash against the brand.

Immediate Action and Contract Termination

In response to the escalating situation, the company took decisive and immediate action. Malabar Gold & Diamonds promptly ended its association with the influencer. In a public clarification, the jeweler stated it was previously unaware of the influencer’s political leanings and that the collaboration was a routine marketing activity managed by external agencies. The brand emphasized that its core principles do not align with the controversial views expressed, necessitating the termination of the contract to protect its reputation.

A Message of Trust to 27,500 Employees

Recognizing the potential impact on its vast workforce, Malabar Gold’s management circulated an internal message to its 27,500 employees. The communication aimed to reassure the team and reinforce the company’s foundational values. The leadership emphasized that the brand’s trust and reputation have been built over years of commitment to its customers and principles, and they would not allow this incident to undermine that legacy. This move was seen as a crucial step to maintain internal morale and present a united front.

Pursuing Legal Recourse Against Defamation

Beyond severing ties with the influencer, Malabar Gold & Diamonds has initiated legal proceedings against those it accuses of spreading malicious and defamatory posts. The company is actively working to identify and take action against social media accounts and individuals responsible for what it describes as a targeted campaign to tarnish its image. This legal offensive signals the brand’s serious intent to combat misinformation and protect its corporate identity from further damage.

The Path Forward

As Malabar Gold & Diamonds navigates the fallout, its strategy is clear: reaffirm its values, maintain transparency with its stakeholders, and legally challenge defamatory attacks. The incident serves as a stark reminder for major brands of the potential risks associated with influencer marketing in a politically charged digital landscape.

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