Luxury jewelry house David Yurman is ushering in the 2025 festive season with star power, announcing actress Eiza González as the face of its new holiday campaign. The collaboration, which aims to strike a deeply personal chord with customers, sees González sharing her own stories and emotional connections to the timeless act of giving and receiving jewelry.
Moving beyond simple endorsements, the 2025 Holiday campaign delves into the “why” behind the jewelry we wear and gift. In a conversation with The Hollywood Reporter, Eiza González opened up about the personal significance of the collection, linking specific pieces to memories and milestones. This narrative-driven approach is designed to transform each piece of jewelry from a mere object into a vessel of personal history and affection.
“Jewelry is more than an accessory; it’s a marker of moments,” González is quoted as saying. The campaign visuals reflect this intimacy, capturing the actress in warm, festive settings that evoke the spirit of the holidays and the joy of connection.
The collection featured in the campaign offers a wide array of choices for holiday shoppers. David Yurman highlights signature designs, including the iconic Cable bracelets, sculpted gold necklaces, and brilliant diamond pieces. The brand emphasizes the versatility of its offerings, presenting a curated guide for “him” and “her” to simplify the search for the perfect, meaningful gift.
By partnering with a globally recognized actress like Eiza González, David Yurman is tapping into the power of social proof and authentic storytelling. Her involvement brings a fresh, modern energy to the heritage brand, reinforcing its status as a go-to for luxury gifts that resonate on a personal level. The campaign isn’t just selling jewelry; it’s selling the emotion and the unforgettable moments that come with it, urging customers not to miss out on creating their own holiday memories with a piece from the collection.
Image Referance: https://www.hollywoodreporter.com/lifestyle/shopping/david-yurman-holiday-shop-2025-eiza-gonzalez-jewelry-gifts-1236416194/