Riddle's Jewelry Verified listing

Since 1959, Riddle's Jewelry has been a family-owned business. We now have over 60 stores in 10 states, making us a true American success story!

What's our secret? We focus on giving the best customer service in the industry. We're leaders in jewelry technology and manufacturing. Our headquarters in Rapid City, South Dakota, includes a factory where we create many of our own jewelry designs, like our exclusive Noventa® Diamonds and Black Hills Gold. We believe in producing and buying American-made products to support our country.

We’re proud to be part of our local communities. Unlike big corporations, we cater to each customer’s unique needs and style.

We offer high-quality diamonds and a wide selection of jewelry with great design and craftsmanship, all at a good value.

At Riddle's Jewelry, we know we’re selling more than just jewelry—we’re helping you celebrate life’s special moments.

As our founder Jesse Riddle said, “We are in the love business.”