Yates & Co Jewelers Verified listing

In 1988, Ron and Mechelle Yates & Co Jewelers opened California Coin & Jewelry in Modesto, CA. They bought and sold rare coins, estate jewelry, and diamonds. Ron became known for his honesty and expertise, working as an appraiser for the DEA, brokering high-end estates, and serving as an expert witness. Mechelle earned her Graduate Gemologist diploma from the Gemological Institute of America and joined the National Association of Jewelry Appraisers.

Initially, they sold jewelry to wholesalers and local jewelers, but noticed how much more these jewelers were charging customers. Ron decided to offer jewelry directly to the public at lower prices, aiming to give better deals to customers. With their deep knowledge and commitment to fair pricing, they shifted their focus and changed the business name.

In 2002, we launched our first online jewelry store, Titanium-Jewelry.com, specializing in modern jewelry made from metals like titanium, tungsten, and meteorite. Within a few years, we had over 60,000 customers in all 50 states and 27 countries. We sold that business in 2022 to focus on our next jewelry venture.

Our mission is to offer the best quality jewelry at fair prices. We don’t sell low-quality items like those found on Amazon or in chain stores. We don’t use gimmicks, fake sales, or high markups. You won’t find huge discounts because we don’t inflate our prices. We offer independently graded G.I.A. diamonds because it's the right choice for you. If you want a jeweler known for high standards and honesty, we’re here for you.

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